16 of the best shampoos for every hair type in 2023

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Best shampoo for frizzy hair

Living Proof No Frizz Shampoo

Best shampoo for frizzy hair

Living Proof No Frizz Shampoo

Most shampoos for frizzy hair are loaded up with silicones to make hair look and feel smoother, but overuse can lead to build-up.

Living Proof’s sulphate and silicone-free formulation, however, employs a patented compound that smoothes the hair shaft and provides a weightless shield from moisture, thus leading to less frizz.

Best purple shampoo for icy blondes

LOréal Professionnel Serie Expert Blondifier Cool Shampoo

Best purple shampoo for icy blondes

LOréal Professionnel Serie Expert Blondifier Cool Shampoo

Now 10% Off

There are plenty of purple shampoos for blonde hair out there, but many can impart too much pigment, leaving you with a lilac tint. L’Oreal’s classic shampoo is a safe bet: use it once weekly to keep highlights and icy hues on the right side of cool.

Best shampoo for all hair types

AUGUSTINUS BADER The Shampoo

Best shampoo for all hair types

AUGUSTINUS BADER The Shampoo

It's a bold move, naming your debut haircare product 'The Shampoo', but Augustinus Bader's signature TFC8 complex hasn't left us disappointed yet.

Exceeding our already high expectations, this suits-all shampoo boasts a cocktail of actives to boost both scalp and hair health, including inca maca to stimulate follicles and vitamin B5 for mega moisture. It's sulphate-free yet lathers well, and makes hair noticeably more manageable after a handful of uses.

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Best shampoo for a sensitive scalp

Aveeno Daily Moisture+ Oat Milk Blend Shampoo

Best shampoo for a sensitive scalp

Aveeno Daily Moisture+ Oat Milk Blend Shampoo

Aveeno's gentle hair care has a pH equal to that of your scalp, so won't leave skin feeling dry, stripped or flaky – a major plus for sensitive types.

Infused with colloidal oat, this creamy, sweet-scented shampoo smooths the hair follicle, adds hydration, and keeps an easily irritated scalp calm and happy.

Davines NOUNOU Nourishing Shampoo

Davines NOUNOU Nourishing Shampoo

Davines' curiously named Nounou line is a must-try for anyone with dry hair that drinks up moisturising products. The best starting point, this heavily hydrating shampoo is formulated with non-stripping surfactants and leaves hair feeling bouncy and full of movement.

A B-Corp certified company, Davines' packaging is more sustainable than most: this lightweight post-consumer recycled bottle is a cinch to clean and recycle.

Best shampoo for dull hair

Drunk Elephant Cocomino Glossing Shampoo

Best shampoo for dull hair

Drunk Elephant Cocomino Glossing Shampoo

Drunk Elephant enlisted the expertise of Chris McMillan – the hairdresser behind Jennifer Aniston's ‘The Rachel’ cut – to craft its first hair line. Created with scalp health in mind, the clear, gel-textured formula uses coconut-based surfactants to gently sweep away sebum and pollutants, while antioxidant-dense oils (including the brand’s signature marula) impart moisture and shine without weight.

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Best shampoo for damaged hair

Nexxus Keraphix Shampoo

Best shampoo for damaged hair

Nexxus Keraphix Shampoo

Nexxus excels at creating advanced formulas with a high-street price tag.

This smart new shampoo contains black rice extract, inspired by the famously well-tressed women of China's Huangluo village, who reportedly wash their waist-length hair in fermented rice water.

Poetic backstory aside, studies have found black rice (more so than white) to contain extremely high levels of the proteins that act as the building blocks of healthy hair, meaning regular use should help rebuild heat-damaged strands.

The formula is satisfyingly rich and creamy and, when used with the matching conditioner and mask, delivers incredibly smooth, soft hair.

Best shampoo for bleached hair

Olaplex No 4 Bond Maintenance Shampoo

Best shampoo for bleached hair

Olaplex No 4 Bond Maintenance Shampoo

Hailed by hairdressers as the holy grail for damaged hair, Olaplex has proven to be an industry game-changer.

Previously only available as an in-salon add-on, the brand now offers a full at-home care collection, including this restorative shampoo. It works by repairing the bonds that have been degraded by bleach, leaving you with stronger, more resilient hair. For the most transformative results, use this in conjunction with the outstanding pre-shampoo tonic.

Best shampoo for fine and thinning hair

Virtue Flourish Shampoo For Thinning Hair

Best shampoo for fine and thinning hair

Virtue Flourish Shampoo For Thinning Hair

Hair thinning is often distressing, but there are a few topical products out there that can deliver a boost. Virtue's latest launch is specifically designed to nurture optimal scalp conditions for growth, calling on signal peptides alongside gentle humectants and the brand's signature Alpha Keratin 60ku complex.

The brand's own testing produced some promising results, with 83% anecdotally reporting less hair fall after regular use.

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Best shampoo for thick hair

Shu Uemura Art of Hair Ultimate Reset Shampoo

Best shampoo for thick hair

Shu Uemura Art of Hair Ultimate Reset Shampoo

This creamy shampoo is brilliant for quickly returning shine and a satisfying swish to thick hair. It's not sulphate-free, so delivers a thorough lather, and contains coconut oil alongside strengthening rice extract to thoroughly rehydrate parched strands. The hair mask from the same line is also a brilliant investment.

Best shampoo for curly hair

Kérastase Curl Manifesto Shampoo

Best shampoo for curly hair

Kérastase Curl Manifesto Shampoo

From Kérastase's new curl-focused line, this creamy shampoo imparts serious moisture into thirsty textured strands. Even before applying the corresponding conditioner, hair feels silky and detangled. The result is bouncy, springy curls that don't frizz when air-dried.

Best solid shampoo bar

Ethique Frizz Wrangler Solid Shampoo

Best solid shampoo bar

Ethique Frizz Wrangler Solid Shampoo

Not just great for travelling, shampoo bars are an easy way to cut down on your plastic waste. Arriving wrapped simply in cardboard, this solid shampoo bar is buttery and nourishing, yet sweeps oil away from a congested scalp with ease. The natural coconut inside makes for a delicious scent, too.

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Best shampoo for coloured hair

Pureology Hydrate Shampoo

Best shampoo for coloured hair

Pureology Hydrate Shampoo

Now 20% Off

With UV filters and anti-fade technology, Pureology's recently reformulated shampoos are all designed to keep highlights and salon colours fresh and luminous.

They're all free from stripping sulphates, yet still deliver a satisfying foam, thanks to coconut-derived alternatives.

The Hydrate formula is a great all-rounder, leaving the scalp cleansed and roots lifted. Even better, the bottle is made from 95 per cent post-consumer recycled plastic.

Best co-wash

Aveda Be Curly Co-Wash

Best co-wash

Aveda Be Curly Co-Wash

If you’re looking to impart shine and moisture into curly hair, switching a traditional shampoo for a co-wash could be the key. Aveda’s creamy formula sweeps away sebum and grime without stripping the hair fibres, leaving you with tighter, springier curls.

Once you get used to the creamy, non-foaming texture, we’re certain you won’t look back.

Best shampoo for dandruff

Philip Kingsley Flaky Itchy Scalp Shampoo

Best shampoo for dandruff

Philip Kingsley Flaky Itchy Scalp Shampoo

Dry, dandruff-prone scalps can easily be aggravated by a heavy-duty shampoo, yet so many specialised formulas are full of heavy-duty surfactants that may upset your scalp.

Developed by a trichologist, this apple-scented option bucks the trend by calling on ultra-gentle cleansing agents to sweep away flakes and soothe dryness, leading to a clear, happy scalp.

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Best scalp scrub

NatureLab TOKYO Perfect Shine Clarifying Scalp Scrub

Best scalp scrub

NatureLab TOKYO Perfect Shine Clarifying Scalp Scrub

Whether it’s a daily slick of styling cream or a spiralling dry-shampoo habit, the products we use can lead to build-up and an unhappy scalp.

Enter the scalp scrub: a deeply satisfying weekly treatment that’ll leave your scalp and hair feeling thoroughly refreshed. This cult choice contains gentle surfactants that deliver a thorough lather, alongside sugar crystals for that satisfying grit. There's even a dose of probiotic sake to balance your scalp.

Use it once weekly, instead of shampoo, to keep build-up at bay.

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