Travis Kelce's managers 'concerned' Taylor Swift mania and fame will 'become too saturated'

August 07, 2024

Travis Kelce once wondered if he would ever have as much fame as The Rock. Now, the NFL heartthrob is a household name thanks to his skyrocketing fame. But too much attention on the sports star can ultimately be detrimental to public perception, his managers think.

Taylor Swift fans claim Travis Kelce has been ‘put on a map’ owing to his relationship with the huge pop star. Even though Travis Kelce had already started 2023 with a major Superbowl win, it did take his whirlwind romance with Tay Tay for the world to shift their attention to the Kansas City Chiefs tight end. The 34-year-old celebrity has bagged seven national television commercials in one year, along with other major gigs like SNL hosting. Now his managers have a different strategy for the upcoming year to ensure his presence isn’t too ‘saturated’ in the public eye.

Travis Kelce’s managers worried over fame and attention on the sports star

Travis Kelce’s managers André and Aaron Eanes talked about the NFL icon’s fame and how years of preparation came into play.

Gushing over Kelce’s current popularity, Aaron Eanes says: “People say to me, ‘Man, it’s been a crazy year’. When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”

The whole world is interested in Travis Kelce and Taylor Swift’s relationship. So the managers are also cautious about the extra attention that the celebrity couple is getting and what the impact of it could be on the Catching Kelce star.

The managers highlight what happens after popularity – ‘oversaturation.’ The focus will be more on curation, quality over quantity to ensure that the beau of Tay Tay maintains his popularity and the audience do not tire of him.

Travis Kelce’s ‘money making era’

Along with commercials, Travis Kelce is also ready to start his new business ventures as he has filed for five new trademarks including his own name, his social media handle name KillaTrav, his popular catchphrase “Alright Nah,” “Flight 87” — the latter a reference to his football jersey — and his cereal, “Kelce’s Krunch.”

Trademark attorney Josh Gerben claims Kelce is planning to utilize the trademarks. He thinks it will allow the star to “offer pins, posters, bobbleheads, clothing and even a cereal.”

Besides business ventures, Travis has also upgraded his living situation after meeting Tay Tay. The sports legend bought a mega mansion worth $6 million in Kansas. The music legend has ‘helped’ Trav plan the interior of the house, sources close to the couple say.